Official Look at the Nike Ja 3 "Channel 12"

Overview of the Nike Ja 3 "Channel 12"

• Name: Nike Ja 3 “Channel 12”

• Colorway: University Gold/Purple Dynasty-Volt Tint-Soft Yellow

• SKU: HF2793-700

• Retail Price: $125 USD

• Release Date: Available Now

• Where to Buy: Nike

Design Inspired by Ja Morant’s Dynamic Play

Nike has taken a bold approach with the release of the Nike Ja 3 “Channel 12”, an unconventional and officially mismatched colorway. This design reflects Ja Morant’s unpredictable and high-flying style of play on the court, channeling his signature “1 of 1” mentality that keeps basketball fans on the edge of their seats. The shoe honors his ability to turn the most ordinary plays into highlight reels, making him a must-watch player every time he steps onto the court.

 

Unique Colorway with Memphis Grizzlies Influence

The Nike Ja 3 “Channel 12” features a striking contrast in colorways. One shoe is designed with Soft Yellow and University Gold, while the other features Purple Dynasty and Volt Tint. This stark mismatch isn't just a stylistic choice; it’s a direct homage to the Memphis Grizzlies team colors, connecting the shoe to Morant’s roots with the team.

 

Performance and Innovation

Beyond its bold design, the Ja 3 is engineered for top-tier performance. With a ZoomX cushioning system and a custom traction pattern featuring Morant’s signature logo, these sneakers are designed for superior grip and responsiveness on the court. Whether it's a fast break or a powerful dunk, these kicks are built to support Morant’s electrifying game.

 

The Meaning Behind “Channel 12”

The name “Channel 12” is a tribute to Morant’s jersey number and his game-changing presence on the court. His plays are so exciting that they feel like they’re “made-for-TV,” and this colorway reflects that sense of anticipation every time he takes to the hardwood.

The Ja 3 “Channel 12” is one of several highly-anticipated releases in the Ja 3 series, with Morant often teasing new colorways on his social media. It’s a testament to his evolving legacy both on and off the court.